About Alex
Alex is a trained British Clinical Herbalist, Traditional Homeopath, and herbal writer. Her path to plant medicine began with a simple and profound desire: turning back to nature to care for her family.
That decision led Alex to leave London and into the heart of the Atlantic Forest in Brazil, one of the most biodiverse ecosystems on the planet. Home to over 20,000 plant species, which accounts for roughly 8% of all plant life on Earth, this vibrant biome became her living classroom. Surrounded by this richness, she began planting herbs and learning directly from local herbalists, immersing herself in traditional Brazilian plant wisdom.
Out of this deep connection to the land, her apothecary, Vida Florida (Flowering Life), was born. What started as a personal journey blossomed into years dedicated to cultivating rainforest herbs and transforming them into potent, gentle remedies.
Alex is well-studied in Western Herbalism, an energetic and holistic approach that balances traditional European botanical practices, global energetic concepts, and modern plant science to support the body’s individual constitution.
Her homeopathy practice goes beyond just treating people. She is also studied in traditional homeopathic practices, including Homeopatia Popular (Popular Homeopathy), a traditional community approach widely used by Brazilian farmers. Her training encompasses applications in agriculture, livestock, land, and water treatment, as well as the use of homeopathic mapping to analyze homes, land, or workplaces to bring energetic balance to an environment and address specific agricultural challenges.
Alex worked for many years as a doula, prenatal educator, and assistant midwife, accompanying women throughout pregnancy, birth, and the postpartum period. Today, she specializes in providing holistic herbal support for women’s health, including complete pregnancy care, post partum, perimenopause and menopause.
Her practice also extends to caring for newborns and supporting children, particularly those who are especially sensitive. For sensitive children, gentle, natural approaches are often the most suitable option, as young systems are exceptionally responsive to both homeopathic and herbal remedies.
Today, Alex's practice bridges the gap between people, plants, and the land. She creates bespoke homeopathic and herbal protocols tailored to each individual's unique constitution, helping clients reconnect with their body’s natural, innate ability to heal.
